Easy Money

This my second article on SEO or Search Engine Optimization. In the first I touched base on Keywords and the importance of them. This discussion will take them to the next step, which is Long Tail Keywords.

Long tail keywords are really phrases that have at least three or more keywords in them. When a website wants to be more specific about their product or service, they can and should, use long tail keywords to describe what their webpage is about. In this way, you can be more specific in a search engine and on search engine results pages.  Long tail keywords draw less traffic, but tend to draw more quality traffic which leads to more sale conversions.

If a website is selling tires and has different styles and varieties of them, and someone is just surfing the web and types in “tires” in a search bar, the website may or may not come up on the first couple of search pages. But, if the website has a specific page dedicated to racing tires and a searcher types in “racing tires” in the search bar, there is a good chance they will show up on one of the first search pages. If the webpage has a specific brand of tires on it, and a searcher refines their search to this particular brand, they have a much greater chance of being on the first search page.

When a person has refined their search phrase to be this highly specific, they know exactly what they are looking to buy, and in most cases this will convert to a sale.

Long tail keywords will optimize your site by creating content to match the search queries, and will attract people who search for a particular product or service using similar search terms, which makes for better quality traffic.

Long tail keywords lead to a higher conversion rate, because when people land on your site through a multi-phase search query, they are more likely to make a purchase from you.

Your website can rank better on search engines using long tail keywords, because of weaker competition.

You get more targeted visitors to your website, which over time can lead to increased search engine traffic, because your pages will get indexed and ranked for specific phrases related to your website.

There are free keyword tools out there, which will show you the most relevant long tail keywords according to the search volumes that match your single keywords. Both Google and Yahoo offer these tools.

Until next time, take care.

I wanted to talk a little bit about SEO or search engine optimization, specifically Keywords.  Truthfully, making money on the internet is not that easy, at least not at first. And it certainly has not been easy for me! This is the way it began for me.

Some how I opted in on a mailing list (I think it was my wife), and got an e-mail saying they would give me 10 web pages from Click Bank for a few bucks and register me on search engines, then I’d be on my way to making millions.  Well the money never came in, and I’m not even sure where those sites are now. So what happened?

Well, you can have the best website out there, but if no one knows it’s there, you’re dead in the water, in a huge ocean with man eating sharks! The experienced internet marketers will eat you alive and Google will bury you so deep even the worms won’t find you.

 This is where SEO or Search Engine Optimization comes in. In other words, getting traffic to your site. There are many tricks to this and I’m still learning what they are. But I will try to pass on what I learn. 

 The first thing is your key words.  Keywords are the words people type into a search box when they’re looking for something online. The search engine uses the keywords to decide which web pages to deliver in the results pages. That’s why keywords are crucial to your online marketing – use them in your web site copy and you can rank well on Google, Yahoo, MSN or any other search engine, ignore them and your pages will rarely be found. This tells the search engines what your site is about, ie; making money online, search engine optimization, training your dog, etc. It is always best to have these in your URL title if possible and through out your pages. Over 80% of all online transactions begin with a keyword search!  To compete, you need to target all the relevant keywords.

 If you are writing an article, your first paragraph should be a summary, and include your primary and secondary keywords. I have found putting keywords in bold letters may let the Google bot find them quicker.  You may not want to do this to every word,  every time it’s mentioned though, because this can be annoying to the reader.  

There is a lot more to this subject, as my research continues, I’ll provide more information.  There are programs out there that can help you, Wordtracker, Keyword Discovery, Good Keywords, Keyword Spy, and others, a good search would be “keyword tools”, and see what comes up.  Just remember, an understanding of Keywords plays a major part in Search Engine Optimization.